The Chipco white ring was an intentional design feature, present so that outer ring wear would not be apparent. By not printing anything on the outer ring, normal wear and tear on the chips were not noticeable.
Any ceramic chip without that 'feature' -- regardless of manufacturer -- will eventually show wear in that area. Hybrids are no exception.
Personally, I always hated the Chipco white ring design. Very restrictive on what could be printed, and completely eliminated the possibility of having artwork roll over to the edge -- thus making true edge alignment artwork designs an impossibility.