Hawaii flower is going to be much lighter than what is pictured. It is very hard to tell from this picture or the Chip Guide which calls it "violet". If you go through the e colors there are right at 9 different shades of purple and none of them are called "violet" They from darkest to lightest
1. Grape
2. Blurple
3. Purple
4. Plum
5. Lavender
6. Orchid
7. Petunia
8. Lilac
9. Hawaii Flower
My guess is it is closest to Lavender or orchid if it is on the light side or Purple if it is on the dark side