So what will the market look like when the chip shortage is caught up? Dealers will have 1&2 year old “new” models they’ll need to get rid of? Could it have the reverse of the current situation? I’m asking because I don’t know.
For the next 12 months, new cars will still be difficult to find/purchase. For example, our Subaru store is sold out of Foresters until March. 3 month wait list. Most Ford trucks, you need to order what you want and wait 3 months.
For the next 2-4 years, used cars should hold their values. Since leasing is almost non existent, there is not the normal supply of quality used cars (leases maturing) being dumped into the used car market.
For the next 2-4 years, new car manufacturers will eventually get their micro chips, and they most likely will fall into old/bad habits, and build too many cars and send them to dealers, and rebates and incentives will be needed to sell cars. However, as much as people are buying cars now because of hysteria, there is also pent up demand. Many customers are withholding their new vehicle purchase until prices come down, and then that pent up demand will keep demand high and supply low all over again. This is similar to seasonal trends and December sales. All month long in December customers are busy with holiday activity, and then BOOM the last week of the year is the busiest of any 52 weeks, because it's just a few weeks of pent up demand. Imagine a few years of customers waiting until this chip problem is resolved, that could be some serious pent up demand. The norm is 17 million annual sales, right now we are around 14-15. There is millions of people waiting to buy new cars...
Interesting time ahead for the auto industry.
Car Dealer/Car Buying RANT...car dealers provide a great product and
should provide great customer service. Don't feel like your money is being wasted on a vehicle purchase or you are getting taken advantage at MSRP. Save that for the jewelry, furniture stores, and pcf hustlers ;-) (
joking). This isn't the 70's and 80's or even 90's when customers came to car dealerships with no knowledge.
Interest rates are at an all time low, there is plenty of information on how to find out what your car is worth, and the quality of vehicles have never been better. Mark up on vehicles is lower than what you think. Around 5% of the MSRP. It's easy enough to go online at see what invoice is and what MSRP is. The big bummer for consumers is there are no factory rebates, and those could be gone forever if the factories play this right. That's Tesla's model. Fixed pricing, ordering only, and not excess inventory.