Curious Cask Poker Chips: Our Design Journey - Round 1 (2 Viewers)

Curious Cask

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We can’t create a Poker Tray (view the thread here) without designing the perfect chips to accompany it!

Our goal is to craft timeless, story-rich products that foster personal connections and vibrant communities. Driven by curiosity, we delve deep into research, conceptualization, and refinement. That’s why, while most companies keep their design and development processes top secret, we are bringing our concepts to this community for your thoughts and input to help us develop an excellent product for the poker chip community and beyond.

We aim to create two sets of chips: Cash chips ranging from $5 to $5K and Tournament/Game chips ranging from 25 to 100K. Both sets will share the same color scheme, but we will differentiate them with distinct copywriting and graphic elements.


The Inspiration


Our design journey began with a simple question: How can we merge our love for exquisite typography, classic design, and poker chips?

While decal and inlay chips take center stage in the premium chips market today, we wanted to leverage our experience and use the same craftsmanship we admire in hot foil stamping and embossing from the print world. We were drawn to the idea that each chip would look slightly different due to the scratch marks on the foil, hot stamping techniques, and wear and tear over time.

Aside from vintage poker chips, we were also inspired by 70’s and 80’s frisbee designs. These designers were masters at arranging complex information in a circular layout and using graphics to guide the viewer through their design. The elements they used often bring a sense of optimism and movement, something poker players would appreciate. The sun rays we incorporated into our design not only serve the same emotional purpose but also make the denominations stand out while echoing our logo’s aesthetic.


The Search for Our Manufacturing Partner​


Our initial idea of creating casino-grade poker chips for home use began more than three years ago. Unfortunately, at the time, Google didn’t lead us to PCF during our research. We stumbled through scattered information on the internet and couldn’t locate a suitable partner to develop the idea with us. We also explored the idea of manufacturing our own chips, but realistically speaking, aside from the investment, the chips have to be in a casino first to be considered casino-grade. And selling to casinos was never what Curious Cask was about. We are in the business of creating products to help people build their personal communities.

About five months ago, we finally connected with Roxana at Matsui. She has been an invaluable partner, helping us navigate the manufacturing potential and limitations.

This is our Round 1 — More to come.


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