If you have never handled a chip that had a @Gear label you would be hard pressed to notice a difference between them and a regular chip. I've been told that their easy to remove. I've never done that so I can't confirm it.
I know... Right? I used to see the pics and wondered what the big deal was. Now that I have a couple racks in hand they're one of my favorite redbirds that have come through the chip cabinet.