So you want to open a poker room? (1 Viewer)

Wow. Good in depth reflection on marketing poker rooms. Unfortunately most people can't think any further than whats happening next week.

I was really taken back when you were talking about the Manager changing promotions mid month and on the fly. The Texas Gaming Commission must be super lax and chill. We have to get ALL promotions ok'd with the Commission before the month and we have to follow the rules those rules to a tee. Period. The state gaming commissions i am familiar with would be all over that shit. Most likely the casino would receive a stiff fine and be looking at the possibility of shutting down the casinos ability to run further promotions if continued. Crazy.
I doubt any gaming commission is involved at all. They're a (private) social club, they don't have - or apparently need - a license.

I also believe Anthony was trying to get investors to a new room he would be running, he had a thread about it here some months ago.
 
Although I was joking, what if you played “Bomb Pot” poker? Every hand everyone that wanted in pays $5. Then people could come and go and not worry about posting blinds or buying buttons. Rake $10 right off the top.
Position issues would be the same as blackjack but nobody would care.

So in TX we aren't allowed to take a rake from the pots, we can only charge hourly seat rental fees. It not only sucks because you make less than the rake model, but it's also more apparent to the players. When you rake, the winners of pots are the ones paying the rake, but it's not really felt/seen all that much by the players.

When you charge hourly fees, EVERYONE pays their share, including the fun, recreational player who just busted for $300 and now has to pay a bill of $60 as well.

As far as bomb pots go. You'd be going from people paying $3 in blinds every round to each player "bleeding" $45 every round at a 9-handed table. Also, pot sizes post-flop would be larger, thus increasing bet sizes post-flop compared with seeing cheap flops in a regular sb/bb setup. This is more likely to break your players more quickly and make the game play larger.

We do have some "bomb pot only" PLO games out here in Austin and they're ALWAYS absolute rock gardens and aren't worth playing unfortunately.

I've linked to this book a dozen times now but it's well worth the read, especially as a host.
https://www.amazon.com/Cardrooms-Everything-Better-Analysis-Improvement/dp/1880685647

The thing they focus on is to have proper balance between luck and skill. If you have all luck you lose the grinders, the more skill based the quicker you lose your room due to lack of fish. They mention many of the things Anthony has in his video like don't allow deep stacks, don't allow straddles as well as some variants which mess up the math for the GTO wizards.

They also speak of stupid promotions that only benefit the good players, don't allow RIT and other things that benefit (mostly) the grinders.

I had heard he had written this, but hadn't had the opportunity to pick it up yet.

are you ever going to put that computer together?

It is, those are just empty boxes.

Anthony, have you considered opening up your own card room? You have the ides, forethought and (some) experience. I know you don't like working for the man - but how about being the man?:

...or are you afraid of the PCF criticism when we see your chips.

I believe I have the knowledge to create a fun room that could do well, with my focus being on marketing and cash game and tournament design/structures.

However, I do not have the experience on the operational side as far as scheduling and managing an entire staff of dealers, etc. so would need someone in that role.

In addition, I had posted about this a little bit ago right before I got hired by Austin Social Lounge, but had been looking to see if there was interest in others partnering with me on a room.

At the end of the day, you're looking at at least 6-figures, if not 7-figures, to do it right.

And unfortunately on the chip side, Paulson won't sell to Texas Card Clubs, so I'd have to go with lesser options.

Wow. Good in depth reflection on marketing poker rooms. Unfortunately most people can't think any further than whats happening next week.

I was really taken back when you were talking about the Manager changing promotions mid month and on the fly. The Texas Gaming Commission must be super lax and chill. We have to get ALL promotions ok'd with the Commission before the month and we have to follow the rules those rules to a tee. Period. The state gaming commissions i am familiar with would be all over that shit. Most likely the casino would receive a stiff fine and be looking at the possibility of shutting down the casinos ability to run further promotions if continued. Crazy.

There is no Gaming Board in TX because gambling is illegal here. We operate within a loophole in the law, you can gamble in a private place, not accessible to the public. So we're private members-only social clubs.

Having a more regulated environment would be welcome to curtail a lot of the bad actors and to provide a better streamlined system of expectations and legality to the whole setup.

@Anthony Martino

Dumb question maybe, but are cardrooms in TX allowed to serve beer / liquor? Is there any requirement they also have to serve food if alcohol is served?

(Ie - in VA for example, any place that serves alcohol also has to serve food and food must make up a min of 20% of their total sales)

Do you think food is a revenue draw in the card room model?

The TABC (Texas Alcohol & Beverage Commission) oversees that, and yes, some rooms have licenses to serve. I'm not sure if there are specific revenue requirements that are entailed there, but food & beverage is certainly a decent moneymaker if done right.

Most rooms have not offered until recently, however. The room I worked at had a beautiful restaurant, bar and kitchen. TCH Social has one at their new location and their food is really good AND reasonably priced.

The Lodge is getting close to finishing their own restaurant and bar as well.

Since players are going to eat anyway, might as well have that money coming into your room rather than going to DoorDash.
 
Since players are going to eat anyway, might as well have that money coming into your room rather than going to DoorDash.
Agree, and makes sense on the surface. If you could get enough revenue from food / beer / alcohol to justify the additional space, equipment, licenses, etc., it would seem to make sense. It could also off-set the lack of a rack and subsidize the hourly fee. (Eat lunch and get an hour free, etc)

I guess it largely depends on the crowd/players you end up attracting.
 
Agree, and makes sense on the surface. If you could get enough revenue from food / beer / alcohol to justify the additional space, equipment, licenses, etc., it would seem to make sense. It could also off-set the lack of a rack and subsidize the hourly fee. (Eat lunch and get an hour free, etc)

I guess it largely depends on the crowd/players you end up attracting.

I'm no resteraunter, but my understanding of the biz is the main profit center are beverages. So liquor license a must
 
I worked for leaders I felt made bad business decisions.

Rooms should look at locsl marketing opportunities to reach fun, recreational players, rather than trying to attract traveling grinders.

Rooms should protect lower stakes games from playing too big. Deeper buyins, straddles and match the stack all benefit your grinders and chew through the recreationals too quickly.
1h:15m+?!

Thanks for the Cliffs.

Edit: Also, I thought more rake was better.
 
Only 10 min in, no comment on the content so far but you have an outstandingly good radio voice / delivery.

I plan on finishing it later tonight over some miller lattes after the kids sleep, this is great

Thanks, thats me in the early stages of a cold, been sick all week :(
 
I worked for leaders I felt made bad business decisions.

Rooms should look at locsl marketing opportunities to reach fun, recreational players, rather than trying to attract traveling grinders.

Rooms should protect lower stakes games from playing too big. Deeper buyins, straddles and match the stack all benefit your grinders and chew through the recreationals too quickly.
Any business that does not pay attention to the "large base of the pyramid" is not destined to do well.
 
Only 10 min in, no comment on the content so far but you have an outstandingly good radio voice / delivery.

I plan on finishing it later tonight over some miller lattes after the kids sleep, this is great
Agree - you should commentate livestreams!
 
That’s how blackjack and other table games work, and they seem to do ok. Some people - some people - I said it twice, want to just walk up, put a bet down, get some cards/dice/whatever, and then see how it plays out. They don’t want to wait 10 minutes to get a seat, get chips, and then come into the proper rotation to just get dealt cards. That’s why they play slots - for more than $5 a spin - or blackjack for $25/hand.

If poker was like that, just walk up, put a bet down, get dealt cards, you lose and walk away - some people would like that very much.
Wow, you could market that. A walk-up table game that is basically poker. Give it an ExTreMe name for those win-or-walk types.

Call it "Ultimate Texas Hold'em"
 
Only 10 min in, no comment on the content so far but you have an outstandingly good radio voice / delivery.

I plan on finishing it later tonight over some miller lattes after the kids sleep, this is great
I agree with the voice / delivery. Have you considered a podcast? Easier to edit and easier to digest. Your perspective on poker is similar to DGAF and his sessions pod. I’ve been listening to him try and get out of his debt hole for 7 years. It’s very authentic you are kind of kindred spirits.
 
Agree - you should commentate livestreams!

I have commentated livestreams in the past, including NLH and PLO (cash and tournament). But it's a lot of work for not much compensation in my experience.

At the old TCH here in Austin (before they moved to their nicer location) I was offered $25/hr in room time to commentate. Well, when that offer was presented, they never got PLO games, so I was never played at TCH and would never have used the time. They offered me $20/hr in cash, but obviously that's a significant pay deducation and doing livestream commentary is quite a bit of work.

You have to be "on" at all times, knowing when to shut up and let the players be front and center, knowing when to fill the void of dead space, when to prompt your audience for comments, etc.

I also did it for Rounders (back before the Lodge bought them) and was told that commentators received a share of the dealers tips from the livestream. So I got a hotel room that I paid for, drove 1.5-2 hours down there (in one direction) and stayed over, did the commentary, and then at the end when I asked the other commentator about my pay he said guest commentators weren't paid, our payment was the "exposure" of being on their livestream (they had a whopping 62 viewers, lol).

I wound up touching base after I got home with the person I set it up with, who told me my cut was $25. So four hours of time in the booth, paid for a hotel room, paid for fuel and spent hours driving back and forth, for $25. He doubled it to $50 for my "troubles".

Outside of the bigger, more established streams, there isn't much money to be made from what I've seen. And the bigger streams already have established commentators and are pretty difficult to get into.

I have received great feedback for my commentary from people at various rooms, even when it was hold em, so that's cool. But at the end of the day, the ROI just wasn't there for me.

I agree with the voice / delivery. Have you considered a podcast? Easier to edit and easier to digest. Your perspective on poker is similar to DGAF and his sessions pod. I’ve been listening to him try and get out of his debt hole for 7 years. It’s very authentic you are kind of kindred spirits.

I never really listened to podcasts and not sure what topics I'd cover and discuss to make it interesting and offer it up on a regular basis. At the moment, I'm a little over a month into returning to putting out my vlog on Youtube, which I had stopped for 7 months. So I'm just trying my damndest to make sure I keep up with it weekly and continue to grow the channel.

I do appreciate all the compliments and kind words though, you're all too kind :)
 
That’s how blackjack and other table games work, and they seem to do ok. Some people - some people - I said it twice, want to just walk up, put a bet down, get some cards/dice/whatever, and then see how it plays out. They don’t want to wait 10 minutes to get a seat, get chips, and then come into the proper rotation to just get dealt cards. That’s why they play slots - for more than $5 a spin - or blackjack for $25/hand.

If poker was like that, just walk up, put a bet down, get dealt cards, you lose and walk away - some people would like that very much.
(This is an honest question. I know I am a**hole but this isn't one of those times)

They have that all over the casino floor .... Let it Rise ...... Ultimate Texas Holdem ..... Mississippi Stud ..... Why are they walking into a poker room for that when a casino already provides it?
 
(This is an honest question. I know I am a**hole but this isn't one of those times)

They have that all over the casino floor .... Let it Rise ...... Ultimate Texas Holdem ..... Mississippi Stud ..... Why are they walking into a poker room for that when a casino already provides it?
Pretty sure Texas cardrooms don’t run these games. But I could be wrong - @Anthony Martino

Sure you say, they could go to the casino for that. Not in Texas though.

I’m just trying to think of ways to get people to the table. Baby steps. You guys are already saddling horses and you don’t even have a cart yet.

I’ll say it again. Doing shit the same way over and over gets you the same shitty results.

But I guess all the card rooms you run are just fine.
 
Pretty sure Texas cardrooms don’t run these games. But I could be wrong - @Anthony Martino

Sure you say, they could go to the casino for that. Not in Texas though.

I’m just trying to think of ways to get people to the table. Baby steps. You guys are already saddling horses and you don’t even have a cart yet.

I’ll say it again. Doing shit the same way over and over gets you the same shitty results.

But I guess all the card rooms you run are just fine.

I've heard that player-banked games may be allowed as the laws are written, but not house-banked games.

I don't know enough on that subject to advise either way
 
I've heard that player-banked games may be allowed as the laws are written, but not house-banked games.

I don't know enough on that subject to advise either way
That’s what I’m talking about, player backed games. Then they have a stake in it. Others can’t seem to get the “house” out of their head. Conditioning is hard to break I suppose, not just here but all over in life.

The Indian casinos got their start with player backed games. It looks like a slot machine, but you are really playing bingo against a bunch of other people. Table games you say - you pay an ante for each hand that goes into a “player pool” that then pays out any winnings so the house isn’t involved except to bank the money and deal the cards.

It’s not a new concept

You don’t have to be sheep. There are tons of inquisitive animals that don’t eat grass to mold your life around.
 
So in TX we aren't allowed to take a rake from the pots, we can only charge hourly seat rental fees. It not only sucks because you make less than the rake model, but it's also more apparent to the players. When you rake, the winners of pots are the ones paying the rake, but it's not really felt/seen all that much by the players.

When you charge hourly fees, EVERYONE pays their share, including the fun, recreational player who just busted for $300 and now has to pay a bill of $60 as well.

Like you said, if you're a winning player time rake is much better. But man those sessions where you are card dead or having a rough session can be really brutal to pay time on.

When I lived in Killeen I played at a card club that took the rake out of your stack every 30 minutes. It was the dealer's job to collect the seat rake. This helped subconsciously get over the fact that you're being raked. It's easier to lose $5 out of your stack every 30 minutes rather than having a bill after being stacked a couple of times. However this was a really small club compared to the lodge and even Poker House Austin when it was around. So I think that method has far too much room for error.

I don't have anything else to add to the thread other than the fact that it was a good read. I just find the time rake versus pot rake discussion interesting.
 
Like you said, if you're a winning player time rake is much better. But man those sessions where you are card dead or having a rough session can be really brutal to pay time on.

Yup, last night was up over $600 on the session (and my table wasn't even that great). I was going to leave, but some action players showed up and didn't want to miss out on the opportunity.

Unfortunately I got involved in a hand that was raised pre, had him as a huge underdog when the money goes in on the flop, and get scooped (and this is running it TWICE!)

He has to hit a 6 or an Ace. A jack gives me a bigger straight. First board he binks a 6 straight away on the turn and I whiff my redraws on river. Second board a diamond hits the turn so he can only hit the last Ace and binks that too to bust me.

loser.jpg



the nail in the coffin is this is the same player in September that put stacks in on a double board bomb pot on the turn when I was 72% and 82% equity, and he scooped me. Then later that session I'm 90% on the turn and he gets me there too.

I'm glad that the action player is getting the chips instead of a Euro, but good grief I feel like this short-term shit-show will never end. And then having to pony up my time fees afterwards is just another dig that really sucks.

With rake, you don't "feel" it like you do in these clubs. It hurts me as a nittier player cause now I'm paying my fair share of the rake rather than just out of the few key pots I take down most sessions. And the recreationals certainly feel it worse than in a raked setting.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account and join our community. It's easy!

Log in

Already have an account? Log in here.

Back
Top Bottom