Have you ever consider offering the KeyWest chips on a different mold?
Yes, I've been asked about this in the past and decided against it. (BG is paraphrasing my reply. I think I sent him all the reasons I couldn't see doing it. Here they are:
1. The mold, colors and inlay are all standard. If you change the mold, or the color, or some part of the inlay, or the edge spots, what you are really doing is making a custom chip that also says Key West on it.
2. It takes away from the value of Key West chips already out there, because they'll be harder to sell if a number of people have the Key West inlay on a bunch of different molds. That's the exact opposite of what I'm trying very hard to do with this line of casino chips -- add value to the existing chips, because they're not cheap.
3. It opens a can of worms. If one person gets to change the mold, them somebody else will want to change the edge spots to whatever pattern just became available last month. Another will want to change the base color of the $5 chip. Eventually, it turns into "do whatever you want with the Key West inlay," and somebody will be sticking Key West labels on those ugly gray China clay plastic chips with painted black edge spots. No doubt someone on chiptalk would make a post calling it "the ugliest chip ever made." The existing Key West chips would be worthless, including my own set.
4. Because the Key West inlay would be on any chip, I would need to be involved in the process of creating the various different versions people would invent. That's time consuming and opens up another can of worms when things don't turn out exactly as the customer wanted.
5. Buying the Key West line was an investment, and not a small one. Creating the company to sell the chips was an investment that cost even more, and has also involved thousands of hours of my time. Marketing the chips has involved trips to Las Vegas, Key West, and many other places. (Time and cost.) I simply think that in exchange for all of that, I should get to decide what the chip looks like.
6. Too many people who ordered Key Wests in Chiptalk group buys wanted big sets of chips, but when it came time to pay for the chips, they disappeared, leaving me on the hook to pay for their chips with JimB or Michael. Other people had legitimate reasons they couldn't pay for their order, and I understand that. After a few CT group buys, I was holding a couple of thousand Key West chips for people, not knowing if they would ever show up again. (They didn't.) This is how my business got started, because I was left with so many chips from people who got into five group buys at one time, and went broke buying chips. I don't want to be "holding" someone's altered design of the Key West chip.
7. It doesn't go with the long-term plan for my business. What if, one day, I decided to offer face value for all Key West chips under $5? Or even for the $5s, too? (It would be pretty easy to do, actually, and wouldn't cost that much, and yes, I am thinking of actually doing it.) We could create a market where all those chips would be selling or trading at face value. That doesn't work if you have a bunch of different designs.
In the end, the answer is simple: If you want a custom chip, pay J5 and Classic Poker Chips to do the inlay and make the chips. And don't forget to post pictures!