That seems high.BCC charged me $75 for a custom die many, many years ago.
Sounds more reasonable to me.I just paid $168 for 3 different copper dies from owosso.com
I recall there being a $50/denom die charge from some past group buy. Don't remember which one..... might have been the Paulson Grand Cardroom chips (long ago), or maybe the Aurora Star tourney hot-stamps (more recently).