It's never that the money can't be made in limit. It's a case of people where they equate big bet poker to a pissing contest which they can't do when it's just a single bet to call down where the pot odds are justified in doing so.
These same people would rather play a game where you can get stacked for hundreds of dollars in one hand by a three outer on the river because of the opportunity of doing the same to an opponent at some point. Limit doesn't give that same dopamine trigger but your wallet will sure be thanking you when you're having a rough night.