I'm not going to be in on these, so , grain of salt, however, if these fractionals are designed to be added to existing people's sets ... Do you think something "geneneric" , such as "Club Casino, Casino Club , Poker" or similar might appeal to a broad range & be able to transfer to/from various cash sets easily?
And I'll most likely only be in for a single rack, so 2 grains of salt, but these chips aren't going to match ANYBODY's sets (unless it's a mixed set, ha) so I don't see the appeal of a generic name, set-matching wise. In my opinion, if the fracs don't match your set, generically named fracs aren't any "closer" to matching your set.
If you're arguing that a generic name will appeal to a broader base of potential buyers, you might have a point. It wouldn't appeal to me, personally. I don't like things that pretend to be something they're not, like a generic sounding name that just could maybe possibly sound like it's a real chip.
My 2 cents