That's from one of the best stores in the area too. This is what I'm usually dealing with....That's $100 more than I paid for my PVW 20!
This approach just never made any sense to me. Let the bottle sit on the shelf for years with the hope that someday, one dude with more money than brains will stop by and pluck it. They'd be so much better selling these for a more reasonable markup, lottery style either through some kind of customer loyalty program or with requirement to purchase something else that day.