If the organizer / funder charged different people different amounts for the same chips, that's a good thing. It's called price discrimination, and it basically means "charge everyone whatever you think they're willing to pay". Businesses do this all the time. And it's economically beneficial for society at large, because it means that more stuff gets made and put into more people's hands at prices they can afford.
The problem is almost nobody wants to think that they've been on the receiving end of price discrimination. So businesses have to disguise it, and they have lots of ways to do so that are socially acceptable.
If you've ever bought the luxury edition of a car, congratulations, you got screwed over by price discrimination - and you did so willingly, happily, enthusiastically. The manufacturer spent $500 putting in leather seats and you paid $5000 extra for it. Their goal wasn't to make a profit on the leather; their goal was to charge you more for the car because you can afford it and the leather was just an excuse. The extra money they made by charging you more means that they can more easily afford to charge other people less. Which means they sell more cars to more people, and more people get to buy cars that they can afford - they just have to skip the leather seats. It's beneficial for everyone! You, the car companies, and the poor folks who just need a car. The only catch is that everyone has to avoid pointing out this whole arrangement, or you'll get annoyed that you overpaid so much for the leather seats.
If the organizers were really smart, they'd have bought way more chips than they lined up early sales for. The first batches get sold to the heavy spenders for stupid prices because a) they can afford it and b) they'll pay it. Then wait a while. Let the market settle down. Then start selling off the rest of the inventory to many more people at significantly lower prices. Ta Da! Price discrimination! People who can pay a lot, pay a lot - but they get the premium feel-good of having the shiny new toys first. But later on, people who can only pay a little, pay a little - they miss out on the prestige, but they eventually get the chips they want anyway, at prices they can afford. The seller makes the greatest amount of money, which is a bigger incentive to go get more chips made. Everyone wins.
... but only if nobody points out how the whole thing works, because then the people who paid more because they could afford to might start to feel like they got cheated somehow, even though they willingly paid that price.
Price discrimination benefits everyone, but it only works if you pretend it's not happening.