My guess is their target market isn’t people who know MSRP of specific bottles of alcohol.I was tempted to place an order using a credit card. Visa and MC are pretty good about protecting their cardholders. I don't think it would be a huge risk, but the more I surfed, the more obvious it became that it was a blatant rip-off. Honestly, I think they might get more hits from those of us who might actually buy some of these if their prices were closer to secondary. Hell, that Weller bundle is significantly BELOW MSRP. That's the one that put me over the edge of reality.
Think about how many people just want to buy a nice bottle as a gift for their son/daughter/brother/sister/coworker/friend who’s into that stuff…maybe something in the $60-$80 range?
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