It's just a hobby/side thing though right? Like ChipVault said, it's extremely difficult. So other than being able to keep the doors open and keep employed whoever they have, they aren't looking to somehow grow or climb it seems?
I can't find them via google. Would that even matter? SEO with amazing QRGs, FAQs, setup wizard build out process? I mean, who is going to find them and spend that kind of $?
It seems like their ideal customer profile is......PCFers. And any ICP that isn't a PCFer, I would imagine the value propisiton would be they were buying complete security, top of the line custom clay. But to do that takes customer education which is *the most difficult fricken thing* to do, so even if they were utilizing instagram, seo, etc., man just doesn't seem worth it unless pricing was like 3x higher than it is - and it's already extraordinarily high.
There’s a unique competitive advantage in being the only compressed clay public provider, but I don’t know how to leverage this in regards to individual consumers.
I just don't see a way this type of niche B2C could ever scale. Grow, sure, but no business in 2024 wants to grow with no scalability in sight.