gopherblue
Straight Flush
Rambling answer. First of all, I’m new to bourbon, but it is totally overpriced, and not just the allocated stuff, at least compared to comparable scotches. However, I think there is something to be said for certain bottles that I know I like, even if their prices are a bit higher than they ought to be. For example, I will pay twice MSRP for BTAC bottles, but not really likely to go much higher. The incremental improvement of George T Stagg, for example, is worth about 2x-3x Stagg Jr. to me. But that’s it. After that, I’m thinking to myself, “is this one bottle worth more to me than 3-4 bottles of something else?” Uh, no, and I have (some) disposable whisk(e)y income. Diminishing returns and all that.Kind of a rambling question, but one I’ve been thinking about here:
At roughly what price range would people say that whiskeys start to go from okay to good? How much for something really good? How much to get something mind-blowing, if that really exists? And at what point does a big increase in price not really add more than marginal improvements in quality, or just reflect its scarcity/prestige value?
I ask because with many other products (say, bigscreen TVs) I find you don’t really get a major bump-up in improvement in quality/features unless you jump really high above the standard consumer grade. Like, $20,000+ instead of $2,000.
I’ve dabbled in the $100-$200 range with brown liquors, but most of my typical purchases are in the $40-$80 range, because of the sheer volume of whisky-bourbon-scotch we go through in my household. A $150 bottle is going to disappear as quickly as a $50 one. And I’ve certainly not spent, say, $500-$1,000 on a single bottle.
Just wondering when things get noticeably better compared to, say, something around $120, or if some of the really high end connoisseurship is more driven by trendiness/status/curiosity than trying to find something truly better.
To use a chipping analogy: The jump for my home game from dice chips/slugged chips to vintage ASMs was a giant leap. Then, stepping up to THC Starburst solids was another big improvement, though the bump was less gigantic than them move from Walmart plastics. (I’ve never owned ceramics, but my limited experience with them is that they are kind of midway between the two.)
As I started to collect other, more specialized and spotted Paulsons (RHCs from The Chip Room, PCRs, etc.), these improved the game in smaller differences of degree, or just suited my own taste better, rather than representing an actual jump in raw quality. Once you have Paulsons, IMHO, you’ve made it 95% of the way to the top (I know TRK owners disagree). To make one more leap forward, I need to finish up design on several milling/custom inlay jobs.
After that, there would be little more for me to do as far as big upgrades unless I stumbled on some true grail set, like the actual chips from the Mayfair Club in NYC or something (whose value would be more in their history than actual chip quality). I might start collecting other chipsets, or make a creative mixed Vegas set—but these would likely be lateral shifts, not vertical ones.
Not sure if I’m expressing this clearly... But before I go and splurge on a bottle with a price more piece of nice lighting or furniture (which I could enjoy for years, not just a few weeks or months), I’m wondering if people can be honest and talk about whether the ultrafancy stuff is truly a cut above, or if it’s more about experimentation, noticing slight differences, bragging rights, etc.
That said, to be honest, there are incredible bottles of rye, bourbon and scotch to be had in the $50-100 range (and tbh, the $40-60 range) to the point that most options above that point are not necessarily worth it.
But—and there is always a but—certain (hell, most) bottles in the premium price category (up to $200 or so) aren’t daily drinkers, but I own them for the experience of tasting them. They are bottles I’d taste from time to time, often a short pour of a couple side by side. So I’m not mowing through bottles of BTAC the same way I’m mowing through Oban 14, Laga 16, Stagg Jr., and Old Forester 1920.
Now, there are those with the means who spend far, far more on the “right” bottles, but for the most part (but certainly not in all cases), I think that is mostly LOLZ or trying too hard. Real connoisseurship is knowing how to find greatness at all price points, and reveling in the true bargains and unexpected “whoa” drams. The Alberta Premium cask rye is a good example of this.
I’m a bit cynical, but PT Barnum was right, and there is clear evidence of this in the bourbon and scotch marketing/offering of extremely rare or limited nosebleed whiskies where the incremental improvement in quality is mostly in the mind of the dilettante trying to impress someone. That isn’t to say that some of those drams aren’t amazeballs, but I don’t confuse pocketbook with expertise—objectively, I certainly don’t think the exponential outlay of cash provides commensurate returns.
Last edited: